• Pre-Eid Jewellery Boom (Dubai)

    In the weeks leading up to Eid, Dubai’s gold souks and malls see a dramatic spike in gold sales. Residents and tourists alike seek the best deals on 22K and 24K jewellery.

  • Akshaya Tritiya (India)

    Akshaya Tritiya gold buying is one of the most cherished traditions in India’s cultural and spiritual calendar. Falling on an auspicious day in late April or early May (depending on the lunar cycle), this festival marks a time when every new beginning is believed to prosper endlessly — especially if gold is involved. The term...

  • Eid al-Fitr (Middle East)

    To mark the end of Ramadan, many families exchange gold jewellery and coins during Eid al-Fitr. It’s a time of generosity, celebration, and adorning loved ones with gold blessings.