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  • Carnival Season (Brazil)

    Carnival in Brazil is bursting with golden costumes, crowns, and metallic threads. While not rooted in gold buying, it reflects gold’s role as a symbol of power and joy.

  • Chinese New Year

    Chinese New Year gold gifts are a vibrant and deeply rooted tradition in many East Asian cultures. During this important holiday, red envelopes—known as li shi in Mandarin or lai...

  • St Patrick’s Day

    The pot of gold legend, often linked with leprechauns and rainbows, has become a symbol of Irish folklore and St. Patrick’s Day. While not a true historical gold event, it...

  • Nauryz (Kazakhstan)

    Nauryz celebrates renewal across Central Asia. Families exchange jewellery and gifts—often including gold—for luck, fertility, and abundance.

  • Ugadi (India)

    Ugadi signals new beginnings in Andhra Pradesh, Telangana, and Karnataka. Wedding muhurats begin forming, and gold jewellery is gifted for prosperity.

  • Gudi Padwa (Maharashtra)

    Gudi Padwa marks the Maharashtrian New Year and a popular day for wedding planning. Families often exchange gold coins and book goldsmiths for bridal sets.

  • Pre-Eid Jewellery Boom (Dubai)

    In the weeks leading up to Eid, Dubai’s gold souks and malls see a dramatic spike in gold sales. Residents and tourists alike seek the best deals on 22K and...

  • Zakat al-Mal (Middle East)

    Gold is one of the core assets used to calculate Zakat, the annual Islamic charitable tithe. Many Muslims assess their gold holdings during Ramadan and donate accordingly.

  • Akshaya Tritiya (India)

    Akshaya Tritiya gold buying is one of the most cherished traditions in India’s cultural and spiritual calendar. Falling on an auspicious day in late April or early May (depending on...

  • Greek Orthodox Easter

    Gold coins and jewellery are traditional gifts at Easter in Greek families, especially for godchildren. A symbol of rebirth and enduring blessings.

  • Eid al-Fitr (Middle East)

    To mark the end of Ramadan, many families exchange gold jewellery and coins during Eid al-Fitr. It’s a time of generosity, celebration, and adorning loved ones with gold blessings.

  • Otago Gold Discovery (1861)

    On May 20, 1861, gold was discovered near Gabriel’s Gully in Otago, launching New Zealand’s first major gold rush. 'Gabriel Read’s discovery near Lawrence set off a rush that transformed...