The Dussehra gold festival brings a golden crescendo to India’s autumn festival season. Celebrated on the tenth day of Navratri—also known as Vijayadashami—Dussehra marks the victory of good over evil, light over darkness, and virtue over ego. Across India, the celebrations gleam with devotion, color, and symbolic gold. In Hindu mythology, this day commemorates two...
Dhanteras marks the official start of Diwali. It is considered the most auspicious day to buy gold and welcome wealth into the home, with millions participating across India.
The Diwali Festival of Lights is one of India’s most iconic expressions of spiritual wealth and prosperity. Known as the Festival of Lights, Diwali spans five days of celebration, with the third night devoted to Lakshmi, the goddess of abundance. As homes glow with thousands of lamps, gold glows on every prayer tray. On the...